Swords-and-sandals action flick Immortals has won the weekend box office taking the top spot domestically with $32 million and pulling an estimated $68 million around the world with the tale of ancient warriors and gods.
The film attracted its core target audience of young men to watch the story of clashes between ancient Greek warriors played by Henry Cavill and Mickey Rourke. Seventy-five percent of moviegoers were under age 35, and 60 percent of the audience were male. Other films aimed at that type of audience had struggled in recent weeks. The president if worldwide theatrical distribution for Relativity Media (the independent studio that released the film), Kyle Davis, said that people were concerned action fans were staying away from the cinema. He said that they definitely came out in force for Immortals.
“Immortals,” produced at a cost of $75 million, is the most expensive film to date produced and distributed by Relativity. T he studio had projected opening-weekend domestic sales around $25 million. Audiences gave “Immortals” a B rating on average, according to exit-polling firm CinemaScore. Critics were split on the film, which earned only a 38 percent positive ranking on review aggregating website Rotten Tomatoes.
The story of Greek hero Theseus surpassed Adam Sandler’s comedy “Jack and Jill” opened at No. 2 with $26 million, according to studio estimates Sunday. Sandler plays dual roles in “Jack and Jill,” as a sturdy family man and his needy sister, who comes to visit for Thanksgiving. “Jack and Jill” got off to a solid start but came in on the low end for Sandler, whose comedies typically open in the $30 million to $40 million range. Still, it continues Sandler’s virtually unbroken string of strong openings for his broad comedies dating back to the late 1990s.
The two new movies bumped the animated hit “Puss in Boots” to the No. 3 spot after two weekends at the top. “Puss in Boots” earned $25.5 million, raising its domestic total to $108.8 million. Director Clint Eastwood’s “J. Edgar,” a film biography starring Leonardo DiCaprio as longtime FBI boss J. Edgar Hoover, played in narrower release and opened at No. 5 with $11.5 million.
“The Twilight Saga: Breaking Dawn — Part 1” does open Friday, but that blockbuster action fantasy franchise mainly draws female crowds. Kyle Davies said that there is really not another action movie until you approach the Christmas holidays.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters were available, according to Hollywood.com; latest international numbers are also included. Final domestic figures will be released Monday.
1. “Immortals,” $32 million.
2. “Jack and Jill,” $26 million ($2.7 million international).
3. “Puss in Boots,” $25.5 million.
4. “Tower Heist,” $13.2 million ($7.6 million international).
5. “J. Edgar,” $11.5 million.
6. “A Very Harold & Kumar 3D Christmas,” $5.9 million.
7. “In Time,” $4.2 million.
8. “Paranormal Activity 3,” $3.6 million.
9. “Footloose,” $2.7 million.
10. “Real Steel,” $2 million ($12 million international).
